Our story

From grandma’s sewing room to your wardrobe

Luciana Boutique is named after the woman who taught us to see clothes differently.

1968

Luciana’s sewing room

Our grandmother Luciana sewed in a little sitting room with a Singer machine, a full-length mirror and a biscuit tin full of buttons. She took up hems, took in waists and, whenever there was a wedding, half the neighbourhood came through her door.

She had no shop and no window display. She had a good eye.

Her rule

“If you wouldn’t wear it yourself, don’t sell it to anyone”

She taught us to feel the fabric before reading the label, to turn a garment inside out to check the seams, and to distrust anything that only looks good on the hanger.

That is the one rule of this boutique.

2026

Luciana Boutique

We, her grandchildren, have opened the boutique she never had — online, with no physical stores or middlemen. We choose every piece one by one, check it before it ships and wrap it in tissue paper, just like she did with her orders.

“A beautiful piece doesn’t have to be expensive. It has to be well chosen.”
Luciana
Opening season

Why our prices are like this right now

We’ve just opened, and we know nobody buys blindly from a shop they don’t know. So our first customers get the collection at opening prices, up to 50% off, with free shipping and free size exchanges.

It’s our way of earning your trust, piece by piece. When the opening season ends, prices go back to normal.

Luciana’s familyFounders

Read our story

Our promises

Hand-picked

Every piece passes our check before it joins the boutique.

Checked before it ships

We check size, colour and seams on every order.

Free size exchanges

Because buying online shouldn’t be a lottery.

Boutique service

A real person helps you, not a bot.